Samsung QLED 4K The Serif 43'' LS01A

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Sale priceRs.149,500.00 Regular priceRs.169,000.00
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Samsung QLED 4K The Serif 43'' LS01A

Your home, unlimited possibility

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can be decorated just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Unlike conventional TVs, it doesn't belong next to the wall

Detachable Floor Stand

Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.

See the world in QLED Technology

Color Volume 100% & HDR 10+

Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

An eye-catcher for sure

'I' Shaped Design

The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.

No tools? No problem

It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.

Plus, some tips for hiding the cables

Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.

Exclusive patterns

Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around a beautiful leaf and a textured fabric—and with various colors options to match your mood.

It makes sure you hear what matters

Active Voice Amplifier (AVA)

Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through advanced sound signal processing.


  • Product: QLED
  • Series: LS


  • Screen Size: 1m 08cm (43")
  • Resolution: 3,840 x 2,160


  • Picture Engine: Quantum Processor 4K
  • Adaptive Picture: Yes
  • Motion Rate: 100+
  • PQI (Picture Quality Index): 2800
  • HDR (High Dynamic Range): Quantum HDR
  • HDR 10: +Yes
  • AI Upscale: Yes
  • HLG (Hybrid Log Gamma): Yes
  • Contrast: Mega Contrast
  • Color: 100% Color Volume with Quantum Dot
  • Micro Dimming: Supreme UHD Dimming
  • Brightness/Color Detection: Brightness Detection
  • Contrast Enhancer: Yes
  • Auto Motion Plus: Yes
  • Film Mode: Yes


  • Dolby Digital Plus: Yes
  • Active Voice Amplifier: Yes
  • Adaptive Sound: Adaptive Sound+
  • Dialog Enhancement: Yes
  • Sound Output (RMS): 40W
  • Speaker Type: 4CH
  • Multiroom Link: Yes
  • Blutooth Audio: Yes

Smart Service

  • Samsung SMART TV: Smart
  • Operating SystemT: izen™
  • Works with Google Assistant: Yes (IN only)
  • Works With Alexa: Yes (IN only)
  • Web Browser: Yes
  • SmartThings App Support: Yes
  • SmartThings: Yes
  • Universal Guide: Yes (India Only)
  • Gallery: Yes

Smart Feature

  • TV to Mobile - Mirroring: Yes
  • Mobile to TV - Mirroring, DLNA: Yes
  • NFC on TV: Yes (Sound Mirroring)
  • Tap View: Yes
  • Multi-View: Yes
  • Remote Access: Yes
  • 360 Video Player: Yes
  • Ambience: Ambient Mode+
  • Bluetooth Low Energy: Yes
  • WiFi Direct: Yes
  • TV Sound to Mobile: Yes
  • Sound Mirroring: Yes


  • Digital Broadcasting: DVB-T2
  • Analog Tuner: Yes


  • HDMI: 4
  • USB: 2
  • Composite In (AV): 1
  • Digital Audio Out (Optical): 1
  • RF In (Terrestrial / Cable input): 1/1(Common Use for Terrestrial)/0
  • HDMI A / Return Ch. Support: Yes
  • eARC: Yes
  • HDMI Quick Switch: Yes
  • Wireless LAN Built-in: Yes (WiFi5)
  • Bluetooth: Yes (BT5.2)
  • Anynet+ (HDMI-CEC): Yes


  • Design: Serif Design
  • Bezel Type: VNB
  • Slim Type: Normal
  • Front Color: CLOUD WHITE
  • Stand Type: FLOOR
  • Stand Color: BLACK

Additional Feature

  • Digital Clean View: Yes
  • Auto Channel Search: Yes
  • Caption (Subtitle): Yes
  • Connect Share™ (HDD): Yes
  • ConnectShare™ (USB 2.0): Yes
  • EPG: Yes
  • Extended PVR: Yes
  • Game Mode: Yes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound)
  • IP Control: Yes
  • OSD Language: 22 Local Languages, English
  • BT HID Built-in: Yes
  • USB HID Support: Yes
  • Teletext (TTX): Yes
  • Time Shift: Yes
  • IPv6 Support: Yes

Power & Eco Solution

  • Eco Sensor: Yes
  • Power Supply: AC220-240V 50/60Hz
  • Power Consumption (Max): 120 W
  • Auto Power Off: Yes


  • Package Size (WxHxD): 1123.0 x 734.0 x 265.0 mm
  • Set Size with Stand (WxHxD): 986.3 x 1028.4 x 417.2 mm
  • Set Size without Stand (WxHxD): 986.3 x 597.3 x 197.0 mm
  • Stand (Basic) (WxD): 895.5 x 417.2 mm


  • Package Weight: 22.9 kg
  • Set Weight with Stand: 17.6 kg
  • Set Weight without Stand: 16.6 kg

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